The promise
“I will not sell anything that I would not drink at home.”
Mr Rahim Afshar — Chairman & founder, made this promise early in the life of Ahmad Tea. Three generations later, it still decides everything we blend.
Ahmad Tea · London
The love of tea, from the very first seed.
AHMADTEA
Inspiring the love of tea
A world lives
inside every cup
From crop to cup — a family promise, kept 30 million times a day, across 80 countries.
King's Award 2024Family-run since 1986Tasted 7×
Scroll to steep
30m cups enjoyed every day80 countries, one promise7× tasted from plucking to cup35+ years, family-run30m cups enjoyed every day80 countries, one promise7× tasted from plucking to cup35+ years, family-run30m cups enjoyed every day80 countries, one promise7× tasted from plucking to cup35+ years, family-run
From crop to cup
A long, fascinating
journey to your cup
It all begins with two leaves and a bud. Every step is watched over so that each sip bears the same hallmarks of quality, care and craft.
- 01
In the garden
It all begins with two leaves and a bud — hand-plucked at first light.
- 02
The pluck
Across 80 countries of gardens, only the tenderest shoots are chosen.
- 03
The blend
Our Tea Masters compose for flavour, aroma, strength and consistency.
- 04
The tasting
Where the magic happens — every blend sampled seven times before it's yours.
- 05
Your cup
30 million cups a day, each carrying the same quiet promise.
Our collections
A cup to suit
every hour of the day
Black Teas
Bold, brisk, timeless
Green Teas
Fresh, grassy, clean
Cold Brew
Slow-steeped, bright
Fruit Teas
Vivid & juicy
Herbal Infusions
Caffeine-free calm
Natural Benefits
Botanicals with purpose
Kew · Beyond the Leaf
In bloom with Kew
Galerie du Thé
The connoisseur's shelf
Tea artistry
Sampled seven times,
from plucking to your cup
Overseen by our Chairman and world-leading Tea Masters, every blend is judged for flavour, aroma, strength and consistency — again and again — until it is worthy of the Ahmad Tea name.
30mcups enjoyed every day
80countries, one promise
7×tasted from plucking to cup
35+years, family-run
Infused with impact
More than tea —
a positive impact, first seed to first sip
01
In the Tea Garden
Fairer, stronger tea communities — from the first seed to your first sip.
02
Sustainable Production
Preserving the quality of tea, and the world it grows in, for generations.
03
Supplying More Than Tea
Clean water, schools and hope — giving back with every single cup.
Winner — The King's Award for Enterprise 2024Sustainable Development · recognising outstanding impact worldwide
Learn moreRecognised the world over
2024The King's AwardEnterprise · Sustainable Development
2026Grocer GoldSocial Impact Initiative of the Year
2025EcoVadis Gold79% — sustainability rating
2018Great TasteGreat Taste Producer
The journal
Latest from Ahmad Tea
Ahmad Tea wins the 2026 Grocer Gold Award for Social Impact Initiative of the Year
Continue reading →
Ahmad Tea appoints Antoine Semenyo as Global Brand Ambassador
Continue reading →
The Ahmad Tea Sustainability Report 2025 is now live
Continue reading →
Transforming health and education in Niger, with Oxfam
Continue reading →Be inspired
Join the love
of tea
Recipes, new blends and the stories behind the leaf — a little warmth, delivered now and then.